From: Association of Collecting Clubs
18222 Flower Hill Way #299
Gaithersburg, MD 20879
301.926.8663
Info@Collectors.Org
To: Digital Reprieve, Inc.
From: Association of Collecting Clubs
Subject: ACC Update, Vol 3, No 11, November 12, 2005
Clubs Involving Young Collectors
================================
We often observe when reading or hearing interviews with the leadership of
many collecting clubs - time and time again - your reference to having starting
collecting when you were a kid.
At the same time, we are continually hearing the concerns of our club leaders
about the aging factor relative to your membership. (The average age of members
in a number of clubs ranges between 50-60 years old.) Clubs can't seem to find
ways to reach, to bring in, and to involve young collectors. These club leaders
can't even seem to recall what it was that specifically made them start
collecting when they were young...and then fast forward it.
The Association of Collecting Clubs has had a program relating to reaching
young audiences almost since our beginning. Visit:
http://collectors.org/ACC/Programs/YoungCollectors/
We have worked with several collecting publications on major features in this
area, and have had a display on young collectors in our booth at the Atlantique
City show.
But the drum keeps beating. Help us reach younger collectors! So over the
winter months this will be one area we intend to give some priority attention.
We have identified 60-70 clubs just through what knowledge we have gleaned from
a variety of sources which we know are actively involving young collectors. Some
of their activities are basically routine. Others are more creative. If your
club or association has an interest in this area - whether you are now doing
anything or not - let us know. What have you done to recruit and involve young
collectors that works...or that doesn't work? Send us articles, photos,
stories... If you are actively going "into" the schools or working with youth
groups, e.g. the Scouts, Campfire, 4-H, Boys & Girls Clubs, etc. let us know how
this is working, and the process.
We will put together an exhibit on this area for the March Atlantique City
Show and possibly for use at other shows or in antique malls or club
conventions, and will use the information to expand the ACC young collectors
program area on the Collectors.Org website. If we can find the resources, we may
be able to do a DVD or something similar for club leadership.
Please note: we break the term "young collectors" down into three specific
age groups - 12 and below, 13-19 year-olds, and 20-30 year-olds. Obviously the
recruitment and the involvement is going to change measurably with each of these
groups.
If you have a designated youth coordinator or youth chairman in your club,
please pass this ACC Update on to them for a response. Send to: ACC, 18222
Flower Hill Way #299, Gaithersburg, MD 20879 or e-mail:
Youth@collectors.org
Join A Club - Update Reminder
==============================
In the ACC Update sent out to our ACC member clubs and partners last week we
urged you to assist by requesting one of the Join A Club display kits for use at
your club activities or specialty shows in which you may participate. We heard
from very few of you. Remember, the Join A Club program is all about membership
recruitment. Unless you already have more members than you can handle or have
reached some magical membership quota, we would expect this program to be of
interest.
If this is the responsibility of your PR Chairman or Membership Chairman,
please pass this ACC Update along to them so they can respond. Go up on:
http://JoinAClub.Org and review the program.
Remember, this program costs you nothing...its a service to our ACC member
clubs.
We are again repeating the Join A Club - Participate article which appeared
in last week's ACC Update. We hope to hear from you or your designate soon -
e-mail: info@JoinAClub.Org or call 301.926.8663.
If its easier, just return this newsletter with the following information:
____ YES, PLEASE SEND US A JOIN A CLUB DISPLAY. Send to the following postal
address:
Name: ________________________________
Name of Club: ___________________________________________
Address: ____________________________
____________________________
City: _______________________ State _______ Zip ________
E-Mail address: _______________________________________
___ YES, we will place a Join A Club link on our website.
Join A Club - Participate
=========================
ACC's Join A Club program is all about membership recruitment. We certainly
do not intend for this program to replace your own club's recruitment
activities, but to simply add to it. This is particularly true in perhaps
reaching new audiences of potential members who you may not now be reaching. Our
Join A Club display at a paper show may well recruit new members for a model
train club or a coin club or a gem & mineral club. Who knows?
It's easy for you to add a Join A Club link to your own club website. Have
your webmaster go to the Join A Club Logo Store on
http://JoinAClub.Org and use the "Participating
Club" logo/link. If you require logos in a different format, let us know at:
info@JoinAClub.org and we'll make them for you. The more exposure we get to the
JoinAClub.Org website the more potential members for your club...and all other
participating clubs. Remember, most participating clubs already have direct
links from the JoinAClub.Org website to your club website in the listing of
Participating Clubs.
Also, if your club sets up at any shows - glass shows, stamp shows, general
collector shows...or sponsor your own shows...we would be happy to send you Join
A Club displays. Just let us know where to send it via postal mail and how many
you need. Send your request to: info@JoinAClub.Org or call 301.926.8663 The
display includes a full color Join A Club poster (in two sizes - 12" x 18" & 24"
x 36"), quantities of check-off sheets, tent cards, buttons, instructions,
re-order sheet, etc.
If you have special relationships with antique malls, galleries or auction
houses which you feel would use a Join A Club display, we welcome this
information, too. Particularly help in reaching the managers of specialty shows
such as glass shows, paper shows, military shows, doll shows, train shows, toy
shows and more.
Remember, in addition to the general check-off sheets listing most of the
clubs, we also have subject-area check-off sheets listing just glass clubs or
just porcelain clubs or just advertising clubs, etc.
This is a major program for ACC in support of our member clubs but to get the
most mileage for the program, we encourage all our clubs to actively participate
by promoting the program, as well. Remember, all clubs have members who have
collections that go beyond your area of collecting, or who have friends who
collect in other areas. This is a good service for supporting membership
recruitment of all collecting clubs.
If you have not yet taken the opportunity to visit the new Join A Club
website -
http://JoinAClub.Org - we urge you to do so.
Join A Club - To Our Partners
=============================
To a great degree, the success of the Join A Club program - providing
opportunities for collectors to request information from clubs in which they
have an interest - will rely on you - our partners. The more Join A Club
displays we can place in antique & collectible shows, particularly specialty
shows, and in antique malls, auction galleries, etc. the more collectors we will
reach. Think of this as not only a way to help collecting clubs with membership
recruitment, but as a service in providing information on clubs to your
clientele. If you can use a display, please let us know - info@JoinAClub.Org or
call 301.926.8663. Please re-read the above article for more information or
visit the JoinAClub website.
If you cannot use a Join A Club display, then we request that you please
consider placing a Join A Club logo on your website with a link to the Join A
Club website. Have your webmaster go to:
http://JoinAClub.Org
and then to the Join A Club Logo Store. Use the "Supporting Partner" logo link.
If you require logos in a different format, let us know and we'll make them for
you.
Like the clubs, if its easier, just return this newsletter with the following
information:
____ YES, PLEASE SEND US A JOIN A CLUB DISPLAY. Send to the following postal
address:
Name: ________________________________
Name of Business: _________________________________________
Address: ____________________________
____________________________
City: ________________________ State _______ Zip _________
E-Mail address: ___________________________________________
____ YES, we will place a Join A Club link on our website.
ACC News Service
================
Remember to use the ACC News Service -
http://news.collectors.org
This is the News Service which features announcements, news articles and
features from collecting clubs. Add your article directly or make sure we're on
the news release mailing list.
Last week over 100 articles were added to the News Service. This is not only
a good way to get information out about your club's activities, upcoming shows
or conventions, special projects or features on members, but also a good way to
keep up-to-date on what other clubs are doing.
We can be reached by e-mail at:
NewsService@collectors.org
That's all for now. Let us know any time that we can be of assistance.
Larry Krug & Rick Moses
Association of Collecting Clubs
18222 Flower Hill Way #299
Gaithersburg, MD 20879
301.926.8663
info@collectors.org
http://collectors.org
Previous Newsletters:
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Vol 3, No 10, November 04, 2005
-
Vol 3, No 9, October 09, 2005
-
Vol 3, No 8, September 24, 2005
-
Vol 3, No 7, August 31, 2005
-
Vol 3, No 6, June 21, 2005